Littering is a dangerous activity and should not be taken lightly, as it negatively affects our environment in multiple ways. When consumer goods are improperly managed, thrown along the roadside, on the streets or next to overflowing litter bins, this litter and its toxic materials or chemicals can find their way into rivers, forest lands, lakes and oceans, polluting waterways, aquatic environments, soils and air.

Unsustainable industrial processes for the extraction of natural resources and the transformation of raw materials to create products that are very often single-use, such as plastic bottles, or have an ever-shortening lifespan, together with our consumption and disposal patterns that result in ever-increasing levels of waste, are generating very serious environmental and social costs.